May 26, 2022


Unique shopping

Reina Rebelde Walmart retail offer

2 min read

Reina Rebelde was amid the independent beauty brand names exhibiting at IBE LA in early 2017 and caught the notice of IBE Co-Founder Jillian Wright for supporting develop the scope of the indie elegance motion. In remarks shared with Cosmetics Design​, Wright emphasised that the brand name is “geared to the Latina woman. Very edgy and intense.”

Retail partnerships allow make-up manufacturer Reina Rebelde achieve more Latinx buyers

“As a self-funded, Latina-owned and operated makeup manufacturer, I could have never imagined that 4 many years into this journey, I would see Reina Rebelde in Walmart retailers,” ​Regina Merson, Founder and CEO of Reina Rebelde, states in this week’s media release about the brand’s new retail partnership.

“I produced Reina Rebelde for our Latinx group to be authentically found and heard in the magnificence industry,” ​she states, including that, “Walmart is assisting a Latinx smaller enterprise increase and letting Reina Rebelde to be a lot more obtainable to Latinxs across the country, though bringing our multi-faceted tradition to lifetime by celebrating my favourite holiday – Día de los Muertos.”

The Walmart launch provides a choice of very best-advertising Reina Rebelde shade cosmetics to some 350 outlets. According to the media release, these items lip color sticks, liquid eyeliner, brow colour, and complexion products like a newly reformulated On Your Face Contour + Shade Trio in Coqueta. Study far more about the brand name and Rebelde’s practical experience as a Mexican-American entrepreneur in this 2019 Forbes merchandise by Vivian Nunez.

Latinx Natural beauty is an emerging trend in the US market

Merson’s Reina Rebelde brand is an early chief in the Latinx elegance movement. But as mainstream attractiveness will become ever more inclusive, she’s not alone in recognizing the prospect in market.

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