Perfect Corp. And Colgate Partner For AR-Powered Teeth Whitening Virtual Experience

Perfect Corp. And Colgate Partner For AR-Powered Teeth Whitening Virtual Experience


 


The AR tooth whitening experience was developed through extensive research and collaboration between Colgate experts and Perfect Corp.’s engineers. The result is a specialized AR-powered tool that simulates tooth whitening results that may be achieved after using the Colgate Optic White Overnight Teeth Whitening Pen after two weeks of use.


AR Tool is a Milestone in Colgate’s Vision to be a Teeth Whitening Leader

“Colgate believes everyone deserves a future to smile about. We are excited to partner with Perfect Corp. to make our whitening products easily accessible to people and provide them with the tools they need to visualize their whiter, brighter smiles,” said Bill Van De Graaf, vice president of marketing, North America. “The AR tool simulates results to help people make decisions as they shop online, and is another important milestone in Colgate’s vision to be the leader in teeth whitening, evolving and improving how people discover and buy our products online.”


 

The unique teeth whitening tool allows users to view the simulation of a brighter smile in an instant, helping them visualize a whiter smile after using the Colgate Optic White Overnight Teeth Whitening Pen with the tap of their smartphone. The AR tool simulates the results a user could experience after two weeks of daily treatment with the pen. This allows consumers to conveniently preview a brighter, whiter smile.


 


The Colgate Optic White simulation is available for users to experience on the Colgate Whitening Hub and through QR codes that will be displayed on pack, allowing consumers to easily engage with the tool at the point of sale.


 

Shoppers can visualize a whiter smile here.


 

https://www.happi.com/contents/view_breaking-news/2022-09-09/perfect-corp-and-colgate-partner-for-ar-powered-te-760196/