Perfect, Colgate debut AR-powered teeth whitening experience

Perfect, Colgate debut AR-powered teeth whitening experience

Perfect is leveraging its artificial intelligence and augmented reality beauty and fashion tech in a partnership with Colgate.

The companies have joined forces to offer a specialized tooth whitening algorithm that showcases the Colgate Optic White Overnight Teeth Whitening Pen results in an augmented reality simulation.

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“Colgate believes everyone deserves a future to smile about. We are excited to partner with Perfect Corp. to make our whitening products easily accessible to people and provide them with the tools they need to visualize their whiter, brighter smiles,” said Bill Van De Graaf, vice president of marketing, North America. “The AR tool simulates results to help people make decisions as they shop online, and is another important milestone in Colgate’s vision to be the leader in teeth whitening, evolving and improving how people discover and buy our products online.”

Developed through research and collaboration between both companies, the tooth whitening experience simulates the results that may be achieved after using Colgate’s pen after two weeks of use.

“We are thrilled to partner with the teeth whitening experts at Colgate to develop a unique tool that simulates the results of a brighter, whiter smile,” said Alice Chang, founder and CEO of Perfect. “It’s exciting to work with a forward-thinking brand to charter new categories and develop new algorithms and solutions that will change the way consumers shop and engage with teeth whitening tools. The new Colgate teeth whitening AR-powered simulation is certainly something to smile about.”

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Users are able to view the simulation of a brighter smile via a smartphone, which is available on the Colgate Whitening Hub and through QR codes that will be displayed on packs of the Colgate Optic White Overnight Teeth Whitening Pen.